Given its current dominance of the Chinese market and its four years of more than 50% annual growth, it’s no surprise that Ctrip has interest in being a global company. “Our growth potential is not limited to China,” Fan says. Asked what kinds of acquisitions his company would consider, Fan lists three criteria: “It would have to expand our product line… Give us access to new areas geographically… And the price must be good.”

　　In global markets, Fan believes that Chinese companies are at a bit of a disadvantage. “China is second in GDP, but we are lagging behind in other areas,” he says. “Our generation of enterprise leaders has limited international experience. We are limited to our region by culture and language.” He says that investors can expect to see Ctrip expand into other parts of Asia first, followed later bypushes into Europe and the United States.  In fact, Ctrip has already begun making moves outside of the mainland, acquiring EZTravel, Taiwan's largest online travel agency, and Hong Kong–based Wing On Travel, in 2009

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